Option (car magazine)
Option (オプション, Opushon in katakana and subtitled Exciting Car Magazine) is an automotive magazine founded by Daijiro Inada in 1981, to meet the demand for enthusiasts of modified Japanese cars in Japan.
The magazine is published by the Japanese media giant San-Ei Shobo Publishing Co. Ltd., the parent company of Sunpros, a company owned by Inada, who is behind both the D1 Grand Prix series and Tokyo Auto Salon.
During the earlier days, the magazines used to cover illegal street races held in expressways before it became illegal to do so. Also, it covers the exploits of Inada attempts at driving speed records, whether it was at Bonneville, at the German Autobahn or at the Silver State Classic, even by members of the magazine editorial team. Nowadays the series features Wangan competitions on closed roads and where it is legalised to do so.
Beside speed tests and modified car features, other regular features includes, a rate-my-car feature where readers send a photo of their car to be judged by Manabu Suzuki, with a comedic result; a monthly features, where Keiichi Tsuchiya solves readers' problems that concern with drifting, a monthly column called Sugoiyo Osaru-san (すごいよ！ オサルさん) by Ken Nomura. Also it has a D1GP mini-magazine. Other contributors includes Eiji Yamada and Manabu Orido. The magazine also covered the buildup to his Silver State exploits that he has become known for.
Other magazines in the Option line are Option 2, a similar magazine but less emphasises on feature cars but more on technical bits and DIY modifications; Option Wagon for modified MPV, Drift Tengoku, a magazine and video series dedicated to drifting and Video Option. The Option magazine is known to be very popular amongst JDM enthusiasts and people who work in the Import industry who use it to gain knowledge on new parts.